When someone’s been arrested, there’s often a feeling of complete panic. Doing a bunch of research to find the best local bail bondsman usually isn’t at the top of the to-do list. Here’s how you can make sure you’re the first person who comes to mind when your services are needed.
1. Use a Creative Name and a Memorable Mascot
When choosing your company name, skip the boring ideas like “XYZ Bail Bonds.” Instead, get creative and come up with something memorable. This might take some thought but is well worth the effort.
Once you have your great idea, tie it in with a fun mascot. This creates many benefits including making your brand feel likable and giving it some personality.
2. Build a Quality Website
The days of taking out an ad in the yellow pages are over. If you want to survive in today’s market, you must have an online presence. This starts with a quality website.
Make sure your site functions properly across all types of devices. Test your site load speeds and make sure the important information people need is easy to access. Put your phone number clearly on every page so people can call when they’re ready.
3. Search Engine Optimization is Key
When people search for a local bail bondsman, they’re likely to pick one of the top five results that come up in a Google search. If your website doesn’t rank on the first page, it’s not going to help you grow your business.
Consider hiring a professional to help improve your site’s SEO. Add content centered around legal keywords and keep your site fresh with an up-to-date blog. A pay-per-click (PPC) ad campaign also gives you more control in competing for that top spot.
4. Enhance Your Local Online Profile
Use your Google my Business account to be included in location-based search results. This is a free listing, so take advantage of it by completing all the information. Include photos, hours, and a detailed explanation of your services.
Do the same thing on Bing Local for Business. Check to see if your local Chamber of Commerce offers business listings and add your business to any other reputable local listings that are available.
The more places people can see your name, the more likely they are to think of you when they need bail.
5. Don’t Just Be a Local Bail Bondsman, Be a Friend
When someone’s in a pinch, they’re more likely to reach out to their friends than they are to call a stranger. During this time of crisis, what people really want is someone to help them with kindness and compassion.
Go out of your way to connect with your neighbors. Participate in community events and offer sponsorships whenever you can. The more likable you are as a person, the faster your business will grow.
Some Final Thoughts
Some states have legal restrictions regarding what bail bondsmen can do to market themselves. Make sure you’re clear on these rules and don’t do anything to violate them. Otherwise, you may end up needing bail yourself!
There’s a lot you need to know before you can become a truly successful bail bondsman. If you’re really committed, we can help. Join us today and we’ll provide you with the tools you need to take your career to the next level.